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Page 1: Introduction In increasingly competitive markets, consumers have a greater choice over where they buy their goods and services. For an organisation to meet its business objectives, it has to find out what consumers require and then identify the best way in which it can satisfy these needs and wants. United Methodist Communications helps The United Methodist Church tell the story of God's love through research, technology, and strategic communication. The Marketing Concept An introduction to the marketing concept, beginning with the production concept, the sales concept, and the changes responsible for the shift to the marketing concept. Introduction to Marketing from University of Pennsylvania. Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the# 1 marketing department in the world, this course covers three core topics in customer. Firms are usually best of with a portfolio that has a balance of firms in each category. 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